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Sportech joins 888 for online push

Jun 24 2008 By Alistair Houghton

GAMING firm Sportech has signed a partnership deal with online firm 888 Holdings that will help it promote its football pools games worldwide.
Sportech, which owns the Littlewoods, Vernons and Zetters pools brands, will now see its products promoted around the world across 888’s huge gaming database.
888 will also provide technology for Sportech's existing online services such as littlewoodscasino.com.
Sportech chief executive Ian Penrose said: "This fits exactly with our strategy of reinvigorating the pools business and delivering an enhanced and modern product for today’s gaming customers."

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