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Echo Outdoor expands network
Jul 4 2008 by Tony McDonough, Liverpool Daily Post
ECHO Outdoor, Trinity Mirror’s outdoor advertising operation, has expanded its outdoor digital offering with 57” High Definition (HD) advertising screens in Liverpool’s new 42-acre retail complex, Liverpool ONE.
The HD screens, operated by Streetbroadcast, use cutting edge real time technology to display high quality advertising to potential customers.
The screens are part of the growing StreetLive outdoor digital network across 25 top UK cities, with advertising available through Echo Outdoor.
This new development complements Echo Outdoor’s existing portfolio, which includes digital street furniture through the busiest walkways in Liverpool City Centre, and a national taxi advertising operation spanning some 45,000 cabs.
Plans for the digital units include the ability to run Bluetooth campaigns to mobile phones.
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