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Liquid sign bag deal
Oct 2 2008 by Alistair Houghton, Liverpool Daily Post
DESIGN and marketing firm Liquid has helped designer handbag firm Radley launch into the US marketplace.
Radley, best known for its dog motif, is the UK’s largest manufacturer of designer handbags and luggage. It is now stocked in 500 stores nationwide and yesterday opened a store in the £1bn Liverpool One complex.
It commissioned Liverpool-based Liquid to create a “Brand Journal”, a website and direct mail campaign.
Radley marketing director Nick Vance said: “We want to create a truly iconic and international brand.”
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