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PR brief for Red Hot book
Oct 2 2008 by Alistair Houghton, Liverpool Daily Post
LIFESTYLE marketing agency Think Publicity has won the worldwide PR brief for a new book about funk-rock titans Red Hot Chili Peppers.
Me and My Friends: Red Hot Chili Peppers is a compilation of exclusive photographs and backstage stories from the band’s photographer and tour companion, Tony Woolliscroft.
Publisher Trinity Mirror North West, which also publishes the Daily Post, has recruited Liverpool-based Think to carry out guerrilla and viral marketing for the book.
Agency director Phil Nixon said: “Working on a project about such a significant band has allowed us to be highly creative with our strategy and, working alongside Trinity Mirror’s own in-house marketing team, produce a targeted and integrated campaign.”
The book will be released on October 24 and be available from www.redhotchili peppers-book.com and at book shops, priced £14.99.
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